MOLSON - ADVERTISING & PROMOTION

This campaign for Courage Brewers saw newly re-launched Molson beer advertised across branded London taxis. These in-cab posters were sited in the fold-down seats to give the impression the vehicle had a chiller cabinet.

Printed taxi receipts had a competition and data-capture element that, over a 6 month period, provided 36,500 names of known beer drinkers for follow-up direct marketing approaches.
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MOLSON - ADVERTISING & PROMOTION

This campaign for Courage Brewers saw newly re-launched Molson beer advertised across branded London taxis. These in-cab posters were sited in the fold-down seats to give the impression the vehicle had a chiller cabinet.

Printed taxi receipts had a competition and data-capture element that, over a 6 month period, provided 36,500 names of known beer drinkers for follow-up direct marketing approaches.
Ref:
Date:
Location:
Photographer: